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Industrial Products India, Industrial Manufacturers & Suppliers
 




 
   
 
 
 

BITZER Inaugurates Demo Center in D

N ew Delhi, July 9, 2014: BITZER, the worlds largest private compressor manufacturer, announced that in continuing its expansion drive in India, it inaugurated its first ever Technical Brand Center in Delhi on July 8, 2014. The demo center will be used to educate customers on product and technology availability. Located in the Daryaganj region, which is an area recognized as a hub for the refrigeration and air conditioning industry, not only from Delhi and northern India but even faraway places in Southeast Asia. According to Robert de Bruyn, Managing Director of BITZER Refrigeration Asia Pte Limited, the brand center will not be used for any commercial activities, as BITZER will continue to sell only through its authorized distributors and OEMs. The demo center will provide an opportunity to increase our interactions with end customers and enable them to experience the entire range of BITZER products under one roof. The BITZER Group is the worlds largest independent manufacturer of refrigeration compressors with sales companies and manufacturing facilities for reciprocating, screw and scroll compressors and pressure vessels all over the globe. The contracting sector also remains undeveloped in the regions and consequently, it is common in this part of the world for end users to seek their own refrigeration information. Potential buyers converge in Delhis CBD for demos and information on new refrigeration technology and products. The process remains a somewhat traditional and preferred method of refrigeration product information, which is why we chose to locate our demo center in this centuries-old hub. This has the highest concentration of refrigeration supply houses in the country, including three BITZER distributors, and we are confident that customers will appreciate our investment, says Harvinder S Bhatia, Country General Manager for BITZER in India.

 
     
 
   
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