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Industrial Products India, Industrial Manufacturers & Suppliers
 




 
   
 
 
 

HPL LEDs: A marriage of lights and

For over half a century, the HPL Group, has been amongst the most reliable and committed electrical equipment company in the country. Be it switchgears, lighting products, electronic energy meters or wires and cables, HPL with a expected turnover of over Rs.1500 Crores this financial year has gathered a whole lot of plaudits for its exceptional products and technology in this long and eventful journey. With 9 manufacturing units, 1500 authorised dealers, 18000 retailers and over 5400 strong workforce, this is a company which has always been a heavy weight in its category. However, what has always been apparent to people within its own industry has probably not been so obvious to the end consumer. Thanks to its historically media shy temperament, the HPL story has been one of industry's best-kept secrets. To that effect and to forge a stronger connection with the consumer, which goes back to almost six d e c a d e s , H P L launches a brand campaign with its marquee LEDs as the centerpiece with the brand idea, Ab Roshan Ho Khushiyaan. Working on the i n s i g h t t h a t celebration and lights always go hand in hand, the HPL campaign is an evocative carnival of human emotions with the modern marvel of lighting, the LEDs.

 
     
 
   
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