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Industrial Products India, Industrial Manufacturers & Suppliers
 




 
   
 
 
 

Bollywood rising star Karan Singh

January 2014: Liberty further consolidated its steps on the fashion forward journey by roping in Karan Singh Grover as the brand ambassador of Warrior , Liberty's range of world class safety shoes for the industry. Karan Singh Grover's macho and stylish personality is the perfect match with Warrior , which not only offers unmatched security , comfort and durability to withstand toughest industrial conditions in India but also offers great design to make the workforce look good. Warrior offers a specialized safety shoe for every industry , namely , Automobile, Hospitality , Pharmaceuticals, Mining & Petroleum, Steel, Railways, Engineering & Manufacturing, Construction, Defence & Security (Army , Air F orce, State Police and Paramilitary), catering to their specific requirements and environment with its set of unique advantages derived from technological innovation.Being more than just a regular shoe, the W arrior provides supreme protection and safety to any workforce, absorbing shocks and withstanding pressures so that they can work confidently and without fear . “We have 65 Y ears of Experience in Shoe Manufacturing, and over 13 years in Safety Shoes. Warrior has been one of Liberty's bestselling brand and the market leader in the institutional footwear segment.The company sold close to 2-3 million pairs of Warrior last year accounting for revenue close to Rs 150 crore, which is close to 30% of its entire sales. Of this exports accounted for Rs 25 crore. This year , Liberty is targeting 30% growth on the same. The company is extensively promoting Warrior through digital platforms like Facebook and is also looking to promote the shoes outside India as well. T owards this end, company has recently launched 7 Micro sites, dedicated to seven countries including the likes of UAE, Saudi Arabia, Kenya, Nigeria, T anzania and Uganda.Warrior has an inhouse testing lab with more than 73 testing machines and equipments which assures that products go through stringent quality checks. approved by reputed laboratories from world over , such as F .D .D .I (India) and P .F .I (Germany). We are proud to be the first industry shoe brand ever to be endorsed by a celebrity . We feel, Bollywood star Karan Singh Grover is an apt choice to communicate the sturdiness and fashion quotient of Warrior .” said Mr . Adesh Gupta, CEO .Liberty Group. “Speaking on his association with Warrior , Karan Singh Grover shared, “Everyone faces risks and difficult situations in life which need to be fought like a Warrior to move ahead in life. But you can only feel like a Warrior when you yourself feel secure and safe. Liberty's Warrior range of industrial shoes assures me of safety , quality and durability and this feeling is shared by millions of workers who work day in and day out, sometimes putting their lives on Chosen by the best brands in the world, this safety footwear is recognized as the standard professional gear for workers in light and heavy engineering units as well as defense forces and is the line to deliver the best products to us. Give your workforce the comfort and safety of Warrior , their most trusted companion in the harshest working conditions.” Working round the clock and delivering world-class service demands comfort for the feet. Now choose Liberty Warrior and let your shoes do the talking at the workplace! Be safe, comfortable & fashionable with Liberty Warrior . About Liberty Group With an annual turnover exceeding Rs. 500 crores, Liberty Group is the second largest shoe manufacturing company in India and has been a prominent player for the last 50 years. It is amongst the top manufacturers of leather footwear of the world producing more than 50,000 pairs a day. Helping dress up the feet of the fashion-driven and qualityseeking customers in more than 25 countries, which includes major international fashion destinations like France, Italy and Germany , with robust worldwide distribution network of 150 distributors, 500 exclusive showrooms and more than 6000 multi-brand outlets. For information, please contact: Anupama Purohit / Apeksha Verma 9811031737 / 9810998569 Madison PR

 
     
 
   
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